Alfaluz – Canadian Market Entry & Brand Acceleration

Alfaluz, a South American‑based innovator in heavy‑oil mobilization, came to us intent on breaking into Western Canada’s tight‑knit heavy‑oil sector.

We began with a rapid brand‑essentials sprint—defining mission, tone, and visuals—to give the newcomer instant credibility. A bespoke digital outreach strategy then generated enough buzz to justify opening a Calgary office within eight months, backed by pilot projects worth more than 1,500 BOPD in potential uplift.

Building on that momentum, we delivered a complete marketing stack—sales collateral, exhibition kits, events, a lead‑capture website, and targeted industry press—to transform Alfaluz from unknown entrant to established Canadian player.