Premier Corex – Integrated Brand Creation & Lab Leadership

Tasked by private‑equity sponsors to fuse a University of Texas spin‑out, international core‑analysis leader, a fracturing‑software firm, and several niche labs into one powerhouse, we built the Premier brand from the ground up.

Leading a cross‑functional team, I crafted the unified identity, messaging, and visual system, mapped customer journeys, and installed OKR‑driven metrics to track adoption and market impact.

Over time every acquisition spoke the same language, presented the same look, and positioned collectively as the industry’s benchmark third‑party oilfield laboratory—proof that strategic brand architecture and disciplined execution can transform a roll‑up into a category leader.